From Clicks to Conversions: Optimizing Image Formats for Amazon

Optimizing Image Formats for Amazon

If you are a new seller on Amazon, you just need the optimal image formats for Amazon before publishing your product photos. However, this article will describe the importance of choosing the right format for your product images below. Amazon images are essential not only for driving sales for a business but also for customer satisfaction. It is crucial to select the ideal leading image for each Amazon listing. 

Additionally, several more detailed images must be included within the product pages to provide shoppers with the information they need to complete their purchase. It is essential to consider what shoppers view when shopping in a physical store. 

Now, let’s learn the optimal image formats for Amazon in detail below.

Image formats for Amazon

Product images are one of the most essential things in your Amazon listing. You may promote your products more effectively by using clear, high-quality images that depict what your buyers will receive. On the other hand, a low-quality image can hurt your listings. A dull or blurry image, or even the wrong amount of pictures on your listing, can make a huge difference. 

In addition to the quality of your images, your image formats must comply with Amazon’s product image formats. Like everything related to selling products on Amazon, you must comply with the Terms of Service 100%. Choosing the right Amazon image format may help you to get more buyers’ attention.

Image Size:

Amazon recommends 2000×2000 pixels as the optimal size for product images, with a 1:1 aspect ratio. This size allows for maximum zoom.

File formats:

Amazon supports JPEG, TIFF, PNG, and GIF. However, I suggest you use JPEG as the most suitable format for your product image.

Amazon image format requirements:

The requirements you should have:

  • If you sell something on Amazon, you must ensure your images have minimal to zero compression for the best results.
  • If you’re using a JPEG file, you’ll need to save it in the highest quality, and don’t try to save it in a JPEG file format while editing it.
  • You should not apply file compression if you’re using a TIFF file.
  • All layers should be removed before you submit an image. 
  • The background color should be pure white which is RGB 255, 255, or 255 on the color wheel.
  • You should keep the resolution at least 72 dpi.
  • The photo should be professional, with professional lighting and no blurry edges. Any blurry or pixelated images due to recompression or upscaling won’t be uploaded to Amazon. 
  • If you sell a digital book, the front cover art should also fill the image frame.
  • The photo should also accurately represent the product, with colors that are true to life. 
  • The entire product should be included in the frame.
  • The image should not contain any marks or other similar designs.
  • If the image is not from the product, it should be related to it. To illustrate the size of the product, an object may be included next to it.
  • As with the primary listing image, the alternative photos should be of high quality, in focus, and realistically represent the colors. The white space should be limited to 15%.
  • Close-ups or cropped shots may be used, and graphics and text may be included that can be beneficial to the audience.  
  • Unlike the primary photo, the background does not have to be white. The additional images may include environments in the background to illustrate how the product can be used.

The Things you can't do:

  • The white space in the image shall not exceed 15% of the total size of the image unless the image is for sale, in which case the white space shall not be included.
  • Images can not include illustrations or drawings of products.
  • Any additional objects that may confuse can not be included.  
  • The image can not contain excessive text, graphics, or offensive elements such as racist statements or pornographic material.

Amazon Image Format Guidelines:

  • For the longest side of an Amazon image, the minimum and maximum dimensions are between 500 and 10,000 px. It is suggested to use dimensions more excellent than 1000 px on one side of the image.
  • Image zoom capabilities begin when the image’s longest side is no less than 1000 px, and the shortest side is no less than 500 px.
  • The image file size is 10MB max allowed.
  • All supported file formats are JPEG, TIFF, PNG, and GIF. The photo should be cropped well to maximize the product size and minimize white space.

How Do Amazon Product Images Affect Conversion Rates?

People tend to be visual creatures with short attention spans, which means they’re easily influenced by visual things, especially in writing. Listings with better images have been proven to convert more. A survey by 3M showed that the average human brain takes 13ms to process an image, which is 60,000x faster than text. That’s why it’s so important to have good photography.

If you have captivating images that explain everything, prospective customers will not search for another listing. Why should they? If your value proposition is clear, your product is aesthetically pleasing, and the images answer all their queries, they do not need to search for other listings. Good pictures not only lead to more conversions but also help to improve your conversion rate by providing a high-quality main image.

5 Top Tips For Your Amazon Products Images:

Uploading an image does not guarantee that it will be featured on a product page. Amazon employs a complex image ranking algorithm to determine what is shown on a page. However, the higher the quality of the image, the more likely it is to be featured. 

Here are some tips to improve your Amazon images:

Go Big Enough To Get The Zoom:

Customers can only zoom in on Amazon images if the image is enormous, and you want to allow your customers to see a closer view if that convinces them to convert. Contrary to what people think, you don’t need to zoom in on an image 3,000 pixels big to get the effect. Amazon requirements say you can zoom in at 1000 pixels, and 2500 pixels is usually good enough.

Add Multiple Images:

Add multiple images to each product listing, so make the most of it! I’m always suspicious when clicking on a product listing and only seeing one image, even if it’s pretty straightforward. Adding multiple photos lets you show the product from different perspectives, giving customers a better look. 

Remember that alternative photos can also be enhanced with graphics and text, allowing you to provide context or relevant information that customers may need.

Provide Vital Information:

If you want to get the most out of your product, using alternative photos to show off key features and benefits is a good idea. Even if you have all the info you need in the product description, potential buyers might not get that far and miss out on some important information. Use overlapped text to make sure your alternative photos show off what’s important, for example:

  • Materials used
  • Ideal uses for your product
  • Product benefits
  • Awards, qualifications, or endorsements from top organizations

Edit Your Photos:

You may think about how image editing can help to produce high-quality product photos. But to make high-quality photographs and satisfy Amazon image standards, it is necessary to edit them. Editing will involve removing unwanted elements, color correction, file compression, and other adjustments. If you are uncomfortable with any part of the editing procedure, it is recommended to hire a professional. After that, ensure the final product meets your expectations before sending it.

Shoot In RAW:

An image or Raw file is an image that’s not compressed. Taking photos in this format lets you get the most detailed shots possible. You can crop and edit your photos or seek help from professional image editing service providers to improve them without obtaining blurry images. JPEG files don’t have this option. Raw files take up a lot of memory and can take a while to upload to your computer. Plus, you might need to save your edited photos in a different format (like a JPEG) to upload to Amazon.

Frequently Asked Questions(FAQ)

Your main image cannot contain any text, logos, or graphics. However, add it to your secondary photos. The logo can also be uploaded to your Sellers Central listing. Ensure your logo’s image is 120 by 30 pixels and has a 2MB file limit.

Yes, technically. You permit Amazon to use any image you post on their website when you do so. This implies that other merchants can also use it for the same goods. However, it is against copyright law to use images from other merchants on a website other than Amazon.

You may utilize Alibaba images on Amazon. Your supplier must permit you. Although this is allowed, I won’t advise it because some of the photos on Alibaba are of poor quality. They can be imitations of other suppliers or retailers. These pictures will only sometimes adhere to Amazon’s guidelines for product photos. Try to use your distinctive images on Amazon.

Amazon images must be square if the image is the main listing photo. Images that are second and third-level can be rectangular or square.


Hopefully, now you understand the importance of optimal image formats for Amazon product photos. Whether you’re brand new or already have a well-established product catalog, your listing’s photos are your most valuable asset. 

Investing in quality images will increase your click-through rate and conversion rate on Amazon for your products. The higher the quality of your photos, the higher your chances of making a sale. That’s because customers often use images as a critical factor to decide whether or not to buy your product. 

So, in the end, if you want to be a successful seller on Amazon, you must follow the optimal image formats for Amazon above.

Luisa Bell is a skilled content planner and writer who has worked in photography and e-commerce content for over six years. With a passion for writing interesting stories, she is great at giving audiences information that sticks with them. Luisa is a great addition to the Masking Aid team because she is dedicated to her work and strives for excellence.