Capturing the real color of a product in photographs is the biggest hassle. The camera lens doesn’t capture real-life colors even with the best possible lighting setup. Hence, it shows you the importance of color correction in professional photography. Today we will explain it.
Color correction has huge importance in professional photography. It helps you to show the real colors of your product. Helps improve the appearance of your photos. Attracts more people and allows you to get better reviews. It even helps you to get better sales and branding online as well.
What is Color Correction & Color Grading?
Color correction is a form of photo editing to enhance the image’s color. Most eCommerce and online shops use it to improve their website experience. In addition, color correction helps show the real color of your product. It makes the image more realistic than ever.
On the other hand, the color grading on photos helps you to set a certain color palette. Hence, the main purpose is not to show the real color of the product. Instead, you could use the following technique to set a specific vibe into your product photos.
The Importance of Color Correction in Professional Photography
Color correction has huge importance in the field of professional photography. It contains benefits that improve your photography right away. To be specific fields such as eCommerce, fashion, and real estate are more likely to get color correction services.
Makes Image Different from Competition
Want to stand out from the crowd? Better use color correction on your photographs. In addition, professional eCommerce product photography with corrected colors offers you a more sense of realism. The customers get to check out the exact color the product has. It’s hugely beneficial for any business.
Moreover, customers will take notice of your photos. Even if you are a professional photographer, color correction can improve your images drastically. It would be far better than any other photographer alike. Hence, you get to differentiate your service from others.
Reduces Customer Returns
As customers see the real color of products, they get lesser returns on online sales. As we know, raw camera photographs don’t capture the exact color of the product. Most of us use color correction to match the color to the real-life hue. It works like magic all the time.
Even though it would help you make returning customers, for example, if you won an eCommerce store on sneakers, you must show the actual colors. With color correction, you could be true to your customers about the product. It shows your transparency in your business.
Helps Getting Higher Rating
The color correction makes your online image look more vibrant. At the same time, customers are viewing the actual color. Hence, photographers and eCommerce store wonders have higher service ratings. Online buyers get happy when your product image represents real quality.
When it comes to photographers, many have seen positive reviews after using color correction services. Because it enhances your photographs quickly, it also helps you fix images that might have over or lower exposure issues.
Improves Your Products Attractiveness
Every online store wants to make its product image attractive with vibrant colors. The same goes for any aspiring photographer who wants to make a career. Hence, color correction is the only option to go for because color correction improves the attractiveness of the photo.
Plus, the vibrant colors appeal to a wide range of people. If the color correction process is right, it could boost your business greatly. Photos with improved colors get more engagement and click on social media. At the same time, it attracts more customers to websites at ease.
Advantage Of Color Correction In Product Photography
Apart from the importance, color correction has countless benefits to go upon. It has become an essential part of today’s professional photography. Hence, below are some of the benefits of using image color correction.
- Improves Sells: Online stores with color corrections photographs archive higher sales.
- Builds Brandings: It helps you to build a consistent theme and color palate in each image.
- Attracts More People: As the image looks vibrant, it attracts a higher audience to your business.
The Downside of Not Doing Color Correction
Not using color correction for professional photography might have some downsides. For example, it’s almost impossible to capture the natural hue of any product on an image. Hence, photos without color correction might represent the misleading color of the product in the photo.
At the same time, raw camera images without proper color correction might look dull. Often uneven lighting creates bad lighting situations. This is why it’s better to have a color correction on your professional photography projects for better results.
Photoshop Tutorial on Color Correction
In the following tutorial, we will use the Adjustment layer in Photoshop for color correction. It’s an easy and simple step to go on. Let’s get in.
Step 1: Open the image in Photoshop.
Step 2: Afterward, go to the Adjustment Panel.
Step 3: Now click on the Curves. Then Adjust the diagonal line with your mouse.
Note: Apart from the Curves, you could click on Levels, Hue/Saturation, and Black & White options as well. Once you do color correction in Photoshop, save it before exiting. In addition, you could save the image as a new version with Ctrl + Shift + S shortcut.
Lightroom Tutorial on Color Correction
Tips on Color Correction in Professional Photography
Below are some of the tips you need to stick your mind to. These tips will help you get better color correction in your photographs. Let’s have a look at it:
Go for Professionals: Want a professional color correction? Better talk with a professional or go for service. You have plenty of color correction service providers available online. Plus, each of them is affordable and works super fast.
Don’t Go Overboard: Going overboard with hue and saturation might burn up your photos. Even if you are outsourcing your color correction, make sure to have a revision. It would help you to get better color correction and avoid overexposure.
Take Inspiration: Having inspiration about a specific color palette will help you to improve your professional photography. This is why you should visit photo-sharing sites and look for inspiration.
Conclusion
At last, we all should agree on the importance of color correction in professional photography. Almost every photographer uses color correction and grading methods. Because it offers improvement of images, and the result is often fantastic.
Plus, you get an optimized image that looks great after the color correction process. Hence, use color correction to run an online store or a photographer. It offers you tremendous benefits right away. It makes your image 10x better than before.
Frequently Asked Questions(FAQ)
What Are The Four Reasons To Do A Corrective Color?
Among the top reason, the first one is to fix overexposed images. In addition, doing color correction helps to improve the image appearance of the customer. It even allows you to build strong branding. Last but not least, it enables you to improve professional photography projects.
How To Perform Color Grading?
First, you need to have proper color-grading software on your desktop. Afterward, open the image on the software and apply the effects. Curves adjustment is one of the most popular color grading effects across all platforms.
What Is Color Correction In Art?
Color correction is one of the most popular art tasks, such as photography. Many of us even enjoy doing color correction. Plus, it’s a process that lets you explore different sorts of appearances on a single image. It’s a must for most professional photographers.
