The Ultimate Guide To Shopify Image Requirements: Optimize Your Store For Success

Ultimate guide for shopify image requirements

Optimizing images for Shopify can help you gain more sales right away. More so, it enables you to brand your websites entirely. Plus, the page will load faster and serve a better customer experience. To help you out, today I will explain the ultimate guide to Shopify image requirements.

You can succeed in your store appropriately with proper knowledge and guidance on Shopify images. It’s that simple. You only have to follow the image requirements and use it correctly. Let’s learn more about it.

Shopify Image Requirements

Understanding the Shopify image requirements is essential to showcase your products effectively if you want to set up an online store on that platform. High-quality images are crucial in attracting customers and making your products look appealing. If you thought your image would be web-ready by going for professional product photo editing, then it’s not. But this doesn’t make image editing less important.

Below, we will explore the critical Image guidelines for Shopify, ensuring your online store looks professional and engaging.

What Are The Best Image And Aspect Ratios For Shopify?

Proper image size is crucial to provide an excellent experience to the viewers. That is why Shopify authority has set some terms and conditions while uploading pictures of products. You may need photo retouching services to improve your product image.

Regarding image size, your maximum height is 4472 x 4472 pixels. The picture size must be 20 MB or less. But you can still upload pictures in a smaller size. It is required for big-sized products. Experts often suggest 2024 x 2024 pixels for square images. Pictures less than 800 x 800 pixels won’t be able to zoom. All the picture’s aspect ratio is 1:1.

Best Image Formats For Shopify

Your picture quality often depends on the image format. Thus you should ensure that the format is supported by every device, the loading time is good enough, and the picture is well-detailed.  Experts for Shopify often suggest PNG, JPEG, and Webp, these three formats. JPEG is the most common and widely used image format. It provides a good balance between image quality and file size. PNG is another widely supported image format that supports any transparent background. At the same time, webp offers small-size pictures without quality loss. Thus, Shopify also supports Progressive JPEG, GIF, HEIC, Wenp, and AVIF.

Image Attribute For Shopify

Image attribute means a specific characteristic associated with an image tag on HTML. It provides additional information about the image. Thus it makes your product page more searchable, offers a good experience, and has a lot of benefits. However, there are tons of tags available. You can use which are essential. 

‘Src,’ which means the image’s file path or URL. ‘alt’ is an alternative text displayed when an image cannot be loaded. ’Title’ provides additional information about a photo or a brief description. ‘Width’ and ‘height’ specify the dimension of the image. The ‘Loading’ attribute controls how the picture is loaded.

Why Is Image Size Important For Shopify?

Image size has always been a crucial part of Shopify and every website. On online selling platforms, you should consider customer satisfaction. The proper image size can make you achieve your goal, and experts believe it is one of the best practices for Shopify images.

For a Better User Experience

Proper and good image size can be vital for a better user experience. A good background can define many aspects, like loading time, image quality, organized listing, and accessible content. 

First of all, small-sized pictures are pretty easily accessible. Your customer can visit your page even with little data usage. Shopify themes are designed to be responsive. An appropriate image can ensure your picture fits and is displayed correctly across every device. Thus, it helps to balance file size, which controls quality. So a customer gets satisfaction by seeing a good quality image with an organized page.

For Better Loading Speed Of Website

Faster loading speed is one of the crucial keys to customer satisfaction. A large image size significantly slows down the loading speed. But research shows that users want a web page to load in a few moments. If the loading time takes too long, they leave. 

When a smaller file size requires less data usage, this helps to transmit more quickly over the network. Thus the browser can allocate the appropriate space within the webpage layout before rendering the content. This helps to prevent layout shifts and results in a faster loading time. So try to make your picture file size as small as possible to provide an excellent experience to the people.

Better Ranking Of Website

A perfect-sized picture will sell your product more and increase the website’s ranking. However, it cannot directly affect the ranking but can contribute to the overall effort. A search engine considers various factors in ranking a website. 

A high-quality and adequately optimized picture provides a better user experience. As a result, people spend more time on your website. This spending time or longer session duration gives positive signals to search engines. A good picture generates more sales. Engaging more people, selling more products, and having positive reviews are significant elements for better ranking.

Image Size For Specific Image Type In Shopify Website

Shopify authority has set some conditions for every type of picture like banner, background, and logo. These Shopify image optimizations have been set for your benefit.

Background Image

According to Shopify Cheat Sheet, The background image size is recommended to be 1920 x 1880 pixels. The aspect ratio of this picture is 16:9. This is an excellent option for maximum types of products. Remember that your photo will automatically crop depending on your visitors’ device. 

The minimum size for the background is 1024 x 768 pixels. Your background should not be smaller than that. Make sure your background is at most 1 to 3 MB, whatever size you take. Remember that your background image size depends on the theme and products.

Hero Image

Hero images are limited to at least 1920 pixels wide and 1080 pixels in height. The pixel requirement ensures a sharp resolution of the picture while opening on a big screen. However, the hero image size can change depending on the screen size. So make sure to leave some space around the frame.  Hero images often contain text overlay. So creating a good composition between image size and text is crucial. Remember that the text on them should have keywords or main details. However, experts often recommend 800 x 800 pixels for mobiles.

Website Banner

Shopify banner image dimensions should be around 1200-2000 pixels in width, and the height should be about 400-600 pixels. The height of the will determine how much screen it will cover. However, the popular screen resolution is 1920 x 1080 pixels because it spans the screen well. 

However, using 400 pixels in height is problematic as it leaves some room on the page for other elements. Where 600 pixels can cover all above-the-fold space the website visitors see upon entering. However, these numbers are not limited. You can adjust your banner size according to your needs. But it is beneficial to follow the required guidelines.

Blog Image

The perfect size for Photoblog or blog images is 1800 x 1000 pixels. The picture’s aspect ratio is 18:1. But the dimensions are not limited. But the size of the image will depend on the Shopify theme requirement. Thus the size also depends on how much screen your blog feature wants to take. Make sure the file is not more than 3 MB.

Sellers often use blog images for several reasons. A blog creates visual interest in your posts, making them more appealing to buyers. Thus it provides relevant information to people. They can illustrate the concept of your product. A good composition of blog image size creates a better user experience and engages more people.


The best logo image size for Shopify is under 450 x 250 pixels. It would be best if you didn’t extend this range. Because in most Shopify themes, the sidebar is 250 pixels wide. So keeping your logo below the figure is crucial for the tidiest appearance. 

A 1:1 ratio can be a good choice for a square logo because it works with all themes. Though, using 200 x 200 pixels for a square logo makes it look good in all situations. Ensure your logo file won’t pass a size limit of 1 MB. Remember that a small image has a fast loading speed, resulting in a better user experience and engagement.

Frequently Asked Questions(FAQ)

Failure to meet Shopify’s image requirements can result in slow loading speeds, poor user experience, and a negative impact on search engine rankings. It may lead to a higher bounce rate and reduced sales.

Using stock photos is acceptable, but it’s essential to customize them for your brand. Add unique captions, overlays, or text to make the images distinct and align them with your store’s personality. This uniqueness can positively influence SEO rankings.

Selecting the appropriate file format depends on the image type. Use JPEG for product photos and PNG for images with transparency. Choosing the right format ensures image quality and faster loading times.

Yes, image optimization is crucial for mobile users due to varying internet speeds and device capabilities. Optimized images load faster on mobile devices, leading to improved user satisfaction and higher chances of conversion.

Yes, descriptive file names that incorporate relevant keywords can enhance your store’s SEO. Search engines use filenames to understand image content and context, potentially improving your store’s search rankings.


Now you know about the guide to Shopify image requirements. Shopify is a famous eCommerce website all around the world. This e-commerce website has always been a blessing, especially for beginners who need help with a shop or website. You get thousands of opportunities by growing your business, generating more sales, making money, and becoming rich.

However, it is not everyone’s cup of tea to be successful. You have to follow various guidelines to walk on the proper path. You can follow our guidelines to run your business on Shopify. However, we constantly pray for your success.

Luisa Bell is a skilled content planner and writer who has worked in photography and e-commerce content for over six years. With a passion for writing interesting stories, she is great at giving audiences information that sticks with them. Luisa is a great addition to the Masking Aid team because she is dedicated to her work and strives for excellence.